ZARA It for Fast Fashion and GAP Research Paper

ZARA It for Fast Fashion and GAP - Research Paper Example Zara Success in Introducing a Disruptive Business Model within the Apparel Manufacturing and Retail Industry Zara has successfully introduced a disruptive business model within the apparel manufacturing and retail industry by its IT leverage in the fashion industry. Its investment into the IT field significantly gives a boosts to its business activities by allowing it to develop its capabilities. Secondly, the application of POS also poses a challenge for Zara business within the industry because it is not availing more time for their management to accurately perform their administration functions. Core Competencies of Zara Zara has various core competencies makes it to compete favorably in the market with other companies producing similar products like them. Their key competencies lie with the resources that are found within the company and which are useful in achieving production within the company. Design g and manufacturing have been the key focus for Zara; therefore, they have a tight a control over their production process. In addition, the numerous partnerships they conduct within their market niche are located near their headquarters and this helps in maintaining a design for their products. Time is also a key competency for Zara because they ensure that their products are produced in a timely manner and are transported by the various intermediaries involved to reach the customer in a timely manner, therefore, serving their needs by availing the products at specific places within the provided time. Zara is also blessed with the capability of producing numerous products at a time; therefore, their products always satisfy the existing demand in the market. Lastly, Zara is always advanced with the changing trends in the fashion industry, therefore, are always on the front to satisfy the different needs of their clients. This builds customer loyalty amongst their client leading to an increase in sales for the products being produced. Characteristics of Zara ’s Target Consumers Groups, Who They Are and Their Behavior Attitudes Zara’s target customer group consist of young of mostly young adults who are price conscious and highly value fashion trends existing in the market. The percentage of their customer group is constituted by women who form more than half of the total customers who visit the shops. Secondly, men who form of a quarter of thee customers with a small fraction of children being customers of the products produced by the company (Hill & Jones, 2010). Unique Consumer Behavior Which Zara Has Been Able To Build In Its Primary Customer Base Zara has been able to build unique customer behaviors by the products and services through their products which they have designed to be fashionable and affordable. Most, customers of Zara prefer products which are trendy while at the same time trendy in appearance. The company has guaranteed this by deciding to cut edge fashion at affordable prices enable their customers to c omfortably purchase their products. Secondly, Zara satisfy their customer behavior of diversity by offering large choice of styles by their products. Being that there are different occasions, Zara’s customers have developed the need to have different clothe types and fashions. By offering large choice of styles of products produced, Zara competently satisfy the existing need in the market through their products and other services. Lastly, Zara’s customers always prefer their products availed at strategic points and Zara has satisfied this gap by